Influencer Marketing: Evolving Strategies and ROI Focus Brands that embraced influencers for their reach, authenticity, and affordability are recalibrating strategies, aiming for maximum returns on their marketing investments. Many consumer brands that leveraged YouTube and Instagram influencers are now scrutinizing the returns on investment (ROI) from these campaigns. Influencer Marketing Landscape in India According to an April report by EY, influencer marketing in India is projected to grow from ₹2,344 crore in 2024 to ₹3,375 […]

Indian Stock Market: Key Changes Over the Weekend Overview The Indian equity market indices, Sensex and Nifty 50, are expected to open higher on Monday, continuing the upward momentum driven by a significant interest rate cut by the US Federal Reserve. Market Performance Last Week Asian Markets: Traded lower US Stock Market: Mixed results, with Dow Jones hitting record highs Key Developments US Federal Reserve Policy Shift The US Federal Reserve began a monetary-easing cycle […]

LIC MF Introduces ₹100 Daily SIPs: SEBI’s Push for Micro-SIPs New Investment Opportunities Await Are you a new investor considering mutual funds but prefer a cautious approach? Traditionally, systematic investment plans (SIPs) require a monthly commitment of ₹500. What if you want to invest even smaller amounts, such as ₹250 a month or even ₹100 a day? Introducing Daily SIPs of ₹100 with LIC Mutual Fund Key Features: Daily Investment: Invest ₹100 daily, reducing the current […]

The Eclectic Innovator: Sam Pitroda’s Unconventional Roadmap to Success As we celebrate the 40th anniversary of the Centre for Development of Telematics (C-DOT), it’s an opportune moment to reflect on its dynamic founder, Sam Pitroda. This visionary continues to influence the technological landscape, albeit in unexpected ways. Pioneering Indian Telecom: A Legacy of Innovation Satyanarayan (Sam) Gangaram Pitroda’s contributions to India’s telecom revolution are unparalleled, yet often underappreciated. His efforts since the 1980s have escalated […]

FPIs Aggressively Invest in Indian Equities Following US Fed’s Rate Cut Introduction Foreign Portfolio Investors (FPIs) have turned their attention back to Indian markets with a vengeance, spurred by the recent 50 basis points (bps) interest rate cut by the US Federal Reserve. This key move has significantly boosted FPI investments, leading to notable inflows in Indian equities. Key Highlights Aggressive Buying in September: FPIs have invested ₹33,691 crore in Indian equities, marking the highest […]